DOCTOR D'S SPARKLING PROBIOTIC
branding, social media & marketing
October 2019 - October 2020
Doctor D's is a leading brand that specializes in water kefir-based sparkling probiotic drinks, available in a wide range of flavors and sold nationwide at major grocery stores. During my time at Doctor D's, I played multiple roles to enhance brand recognition and expand their customer base. The primary business objective was to establish a distinctive identity and offer an affordable, delicious, and wholesome beverage option that promotes digestive health (after all, a happy gut leads to a happy life). My responsibilities encompassed various areas, including visual and product design coordination, public relations announcements, sales representative services, and social media marketing.
A significant aspect of my role involved revamping the labels and packaging to align with their transition from bottles to cans, infusing a refreshing and innovative design that would captivate the attention of new and potential customers while setting Doctor D's apart from the competition. I also undertook the task of updating their older branding materials, redesigning the website, refreshing the blog content, and optimizing it for search engine optimization (SEO). In addition, I implemented an effective email marketing outreach strategy and devised a comprehensive social media marketing plan. The aim was to ensure consistency across all digital advertising and marketing platforms, as well as print, web, and media designs.
To learn more about Doctor D's and the numerous benefits of probiotics, please visit www.doctordslive.com, where you can also catch a glimpse of the impactful work I contributed to the brand's success. Cheers!