03

DOCTOR D'S SPARKLING PROBIOTIC

 

branding, social media & marketing 

 

October 2019 - October 2020​

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Doctor D's is a leading brand that specializes in water kefir-based sparkling probiotic drinks, available in a wide range of flavors and sold nationwide at major grocery stores. During my time at Doctor D's, I played multiple roles to enhance brand recognition and expand their customer base. The primary business objective was to establish a distinctive identity and offer an affordable, delicious, and wholesome beverage option that promotes digestive health (after all, a happy gut leads to a happy life). My responsibilities encompassed various areas, including visual and product design coordination, public relations announcements, sales representative services, and social media marketing.

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A significant aspect of my role involved revamping the labels and packaging to align with their transition from bottles to cans, infusing a refreshing and innovative design that would captivate the attention of new and potential customers while setting Doctor D's apart from the competition. I also undertook the task of updating their older branding materials, redesigning the website, refreshing the blog content, and optimizing it for search engine optimization (SEO). In addition, I implemented an effective email marketing outreach strategy and devised a comprehensive social media marketing plan. The aim was to ensure consistency across all digital advertising and marketing platforms, as well as print, web, and media designs.

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To learn more about Doctor D's and the numerous benefits of probiotics, please visit www.doctordslive.com, where you can also catch a glimpse of the impactful work I contributed to the brand's success. Cheers!