branding, web design, social media & marketing
March 2021 - Present
Previously known as Pekoe Sip House, Pekoe is a renowned coffee, tea, and boba cafe located in Boulder, Colorado. Under new ownership since 2020, Pekoe has undergone significant enhancements to elevate the overall experience and business. Upon getting acquainted with the new owners and their vision for Pekoe, my primary objective was to ensure that their brand effectively conveyed the essence of their thoughtfully curated cafe spaces and the meticulous attention given to every cup served. I undertook the task of updating their branding materials, logo, and website while also establishing their presence across various social media platforms, all with a cohesive approach in mind. By focusing on these aspects, I successfully fostered consistency in aesthetics and branding across both stores, enabling the Pekoe name to expand, modernize, and establish a firm presence within the vibrant Boulder community.
Within the examples provided, you will find various logo variations that I have meticulously created, offering a glimpse into the versatility of the brand. Additionally, you can explore a comprehensive scroll-through of their website, along with detailed menus featuring their enticing selection of cafe and tea offerings. Lastly, you can immerse yourself in the live social media feed that showcases the engaging Pekoe experience. For an authentic taste of what Pekoe has to offer, I invite you to visit www.pekoe.com.